Felix Gray - Product Design
Objective
Design new frames to attract a broader audience for the successful blue light blocking e-commerce start up. Felix Gray started with great success marketing to Wall Street analysts who use their glasses to remedy long hours of screen time. To keep growing they needed to appeal to a broader and more feminine audience.
Team
I worked as a design consultant directly with the CEO, CMO, and Head of Product at Felix Gray.
Result
Using rapid iteration on concepts and prototypes, we built a line up of new frames that were designed to appeal to the right audience to expand their market. While the initial two frames we launched were not an overnight success, they started to attract a new audience and are now some of Felix Gray’s most successful frames.
Process
Define Business Goal
Discover User Needs
Need inspires ideation
Test solutions and repeat
Select Best Solutions
Define Goal
Whatever it is, the way you tell your story online can make all the difference.
Inspire + Ideate
Whatever it is, the way you tell your story online can make all the difference.