https://www.peterleonardmiddleton.com/current daily 0.75 2015-12-11 https://www.peterleonardmiddleton.com/current/2015/12/11/throwback-to-an-angry-vw monthly 0.5 2015-12-11 https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1449848066492-I09SIFU1TK3S1DQ6VNKO/image-asset.jpeg Current - Throwback to an angry VW https://www.peterleonardmiddleton.com/current/2015/12/11/something-new-for-lion-and-rose monthly 0.5 2015-12-11 https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1449847888836-P8K8OTXC7067XKO8MAZ3/image-asset.jpeg Current - Something new for Lion and Rose https://www.peterleonardmiddleton.com/current/2015/11/19/little-cars monthly 0.5 2015-11-19 https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1447954488946-CDW2275ZTID63OA8UUNC/image-asset.jpeg Current - Little cars https://www.peterleonardmiddleton.com/current/2015/10/24/sculpting-warm-up monthly 0.5 2015-10-24 https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1445710057277-DLXWVW4617445GM2U6EY/image-asset.jpeg Current - Sculpting warm up https://www.peterleonardmiddleton.com/current/2015/10/23/another-day-another-sketch monthly 0.5 2015-10-23 https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1445625076325-9OPVH13B6A9LC0QTW3G6/image-asset.jpeg Current - another day, another sketch https://www.peterleonardmiddleton.com/current/2015/10/19/sculpting-progress monthly 0.5 2015-10-19 https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1445273733713-LWGPQASV3KS1JA7HKE8X/image-asset.jpeg Current - sculpting progress https://www.peterleonardmiddleton.com/current/2015/10/19/sketch-a-day monthly 0.5 2015-10-19 https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1445273656361-NM5CSGYKCD2LGNETYBDO/image-asset.jpeg Current - Sketch-a-Day https://www.peterleonardmiddleton.com/current/2015/8/24/capstone-full-process-book monthly 0.5 2015-08-24 https://www.peterleonardmiddleton.com/current/2015/4/27/its-here monthly 0.5 2015-04-28 https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1430183912341-2PRLA0ZHTBNPMDDW0Q2L/image-asset.jpeg Current - It's here! https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1430183958854-AG4CEEGDJAJLJ9JZOUWL/image-asset.jpeg Current - It's here! https://www.peterleonardmiddleton.com/current/2015/4/16/at-the-edge-of-the-earth monthly 0.5 2015-04-16 https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1429216254279-TZ8495QGJ98NT0M6SH9K/globalrender.jpg Current - At the edge of the earth https://www.peterleonardmiddleton.com/current/2015/4/16/golden-age-flash-sculpting monthly 0.5 2015-04-16 https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1429216056141-E99F0JJIM5ELCJ9XHB22/image-asset.jpeg Current - Golden Age Flash Sculpting https://www.peterleonardmiddleton.com/current/2015/3/23/mechanical-toy-throwback monthly 0.5 2015-03-26 https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1427123291030-R0R9R2DCII6QQEK9RH9P/image-asset.jpeg Current - mechanical toy throwback https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1427123378069-ZP9R0AHIH8TB1HJ6BW2X/little+woodsman Current - mechanical toy throwback Very happy with the little woodsman still. Look for the full project soon on Behance! https://www.peterleonardmiddleton.com/current/2015/3/23/sketch-model monthly 0.5 2015-03-23 https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1427122065892-NO9UZ2GLK1XONMG34RZE/image-asset.jpeg Current - sketch model https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1427122557751-ZJX26ESZ9OQ33OG3GKR4/image-asset.png Current - sketch model color coded to each function. to match the model. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1427122100780-BCWSEERYZ28VYD5IHEU7/image-asset.jpeg Current - sketch model https://www.peterleonardmiddleton.com/current/2015/3/23/starting-the-model monthly 0.5 2015-03-23 https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1427120840259-UOCUDYAVNY2YP1S3FQ0H/image-asset.jpeg Current - Starting the model https://www.peterleonardmiddleton.com/current/2015/3/5/throwback monthly 0.5 2015-03-05 https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1425586274228-E31W4NV0W32GBLO1IS0N/image-asset.jpeg Current - throwback https://www.peterleonardmiddleton.com/current/2015/3/3/can-you-feel-it monthly 0.5 2015-03-04 https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1425430256583-LPHCDEVBVEQ1M4EZ7YH0/image-asset.png Current - Can you feel it? Oh, I can feel it. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1425429396680-XN19HJ4WYXE5NURVNQ5U/image-asset.jpeg Current - Can you feel it? https://www.peterleonardmiddleton.com/current/2015/3/3/boats-and-boats monthly 0.5 2015-03-04 https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1425429010872-DBCFG03M4RMPGG14Q1GD/image-asset.jpeg Current - Boats and boats   Another picture from learning about Pirogues near Malika. https://www.peterleonardmiddleton.com/current/2015/3/3/undergrad-thesis-research monthly 0.5 2015-03-04 https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1425428847754-9WTJP0HFTI71JVMY02R9/image-asset.jpeg Current - Undergrad thesis research https://www.peterleonardmiddleton.com/work daily 0.75 2023-08-07 https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/a4aab985-2360-41c6-9913-00646e9d5a54/Screen+Shot+2017-11-19+at+1.27.08+AM.jpg Work https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1607534918963-US1SD59LIB0NCA2NQISN/Screen+Shot+2020-12-09+at+12.28.16+PM.png Work Oral-B Connect Website: https://oralbconnect.com https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1608411199655-TMKIXHNJUIWCKNO7UGLN/Sauna_benches_2020-Dec-15_03-50-33PM-000_CustomizedView5536737246_png_alpha.jpg Work - Limitations 1. Because we are renting, building a traditional sauna in my backyard isn’t even sort of possible. This also means storage is an issue 2. For the same reason it is difficult to justify spending much more than $500 dollars a year on having a sauna 3. Also with two little kids I don’t have a ton of time to spend fabricating. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1608666941474-1R8DPHO7GBT0XUL4WPSK/IMG_8573.jpg Work - Build / Learn It works! 150 degrees on the first try. Rocks are perfect as they are hold heat Canvas lets some air through so airflow is less than perfect Stove radiates in every direction and more protection for the tent is needed. Floor is distractingly cold https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1608666792428-BJBK46N80812HODZBEUS/IMG_8568.jpg Work Lean Product Development in my own backyard https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1608410019566-6EZQ49IESEBGTHKQX39S/Triangle_2020-Dec-15_05-05-15PM-000_CustomizedView9162692330_png_alpha.jpg Work - What Matters 1. Wood stove heat a space above 150 f 2. Hot rocks to throw steam 3. Relaxing place to sit 4. calm set and setting 5. Cedar smell 6. No disguise https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1608410536948-CXLL61XUNC190080X2ZX/rough+sketch.PNG Work - Sauna Experience This is what a traditional sauna looks like. Here is the ritual and features. Go into the cool room, an annex to the hot room where you get undressed. Next enter the hot room. Traditionally the hot room is a cube, the thought being that it is better for air flow. There are often two benches, the upper bench is a bit hotter. Once you are settled in it is time to through some steam. When you start to get uncomfortable, head out to the cool room to cool off. If you have a lake of a bunch of snow, this is the time to jump in. Go back into the hot room. The heat feels even better if you’ve just been really cold. Repeat steps 2-5 until tired then shower off and go to bed. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1608665781866-LUPF3V6A7886PI81JLVR/S_2_2020-Aug-23_04-14-26AM-000_CustomizedView22444140118_png_alpha.jpg Work - Key Elements Camp Stove, wood frame, canvas single piece tent, cedar bench and stove guard (to protect toddlers) https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/f20a4b52-6dc4-4798-b6a0-4b9fc099a778/Screenshot+2023-07-31+at+9.39.24+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1612405603869-ATMQLUV9Q8HVINUKV45O/IMG_3881.jpg Work - Inverse Pyramid Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1612405964814-JA4EKO1O88RWJQJRYDLT/IMG_3882.jpg Work - Progressive Disclosure Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/cb2ba943-1ee0-4075-ba6a-51e825e2dd82/Screenshot+2023-07-31+at+9.44.29+PM.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1485962622030-E0KAAYG6Q33L9DD8I2TX/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1486049499410-A4AQD2KHYGBV40GCPJB3/Challenge+1b.jpg Work https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1485815219518-ASQ85EOKAYF7UPUWX99H/DSCF0219.jpg Work - Pocket Never get caught without your sunglasses again. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1485883886349-0JLK3IP9GTP05WRXIO26/Bagfront.jpg Work - Change the Game Tetris is completely different. It's live edge always has room for more. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1487279190350-5VNBQXNXXXJ4K2RWL9QR/Astral+Vinette_v1.jpg Work https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1507823327139-XSLAXYQAIGFH0AD4UNGP/Test1.jpg Work https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1507823509630-VWW1NGAUR71DZGFJH74G/final%2Badventure%2B1.jpg Work https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1507823927387-RBHD0P4XBH9RIWHKTM6Z/Target+Story_Middleton.jpg Work https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1507740952263-08PXATAEK5ZV7OPX9LYV/IMG_0079.png Work https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1485882090971-2DSMTQFUF0DHUFMZ2IVP/Screen+Shot+2017-01-31+at+11.59.06+AM.png Work - *Turn up your volume* What do you say when you're not talking? https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1511072942069-QVPLVSY6T8DEVNMMEFNO/Screen+Shot+2017-11-19+at+1.27.08+AM.png Work https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1554431630199-GDG2134YIR6LYOE7FI7F/middleton_2018.jpg Work https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1554434865663-BFL6S8O0V6Q05NQLNEVQ/IMG_2240.jpg Work - Dinosaur Gallery https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1486050146147-2CE1L2WOI8W9SU6VTBRT/image-asset.jpeg Work - qdbp - Embracing the Dyslexic Advantage Refining 3D typeforms to empower spatially flexible minds. https://www.peterleonardmiddleton.com/new-cover-page daily 0.75 2015-03-05 https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1425600588768-Q4MEQ90NTV5DEPD2454Q/splash.jpg main https://www.peterleonardmiddleton.com/pdf2 daily 0.75 2015-08-24 https://www.peterleonardmiddleton.com/contact daily 0.75 2023-06-15 https://www.peterleonardmiddleton.com/about daily 0.75 2015-02-28 https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1425159936379-ZRP048EYKM1TVMW2J2UF/WP_20141128_100.jpg About https://www.peterleonardmiddleton.com/new-page daily 0.75 2015-03-05 https://www.peterleonardmiddleton.com/master-portfolio daily 0.75 2017-02-09 https://www.peterleonardmiddleton.com/today daily 0.75 2017-11-19 https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1510880385503-4NYY710JEGXUPH68UDOC/Vapor_and_Dust_2017-Oct-25_06-50-55PM-000_CustomizedView14455800363_png.png Today https://www.peterleonardmiddleton.com/oralb-connected-health daily 0.75 2023-09-25 https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/00ff79d9-4bb0-4f51-bcca-ab841441aebd/Oral-Bconnect_keyvisual_wide.jpg Oral-B Connected Health - Make it stand out Early concept showing the key elements of the Oral-B Connect System. The wifi connected brush, the charger with timer lights, and the app with the data product. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/72490d64-cfdb-44e5-ac28-a69e9d1f90bd/push+rules.png Oral-B Connected Health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/c7ec8032-a7a1-4944-a782-1e1b75090c5f/Screenshot+2023-08-01+at+9.22+1.png Oral-B Connected Health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/d62aa915-7760-4a23-ab45-c66dfa8c6cfb/Group+5735.png Oral-B Connected Health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/2bdb2328-da5a-415f-9d2d-328620257c23/Screenshot+2023-08-01+at+9.23+1.png Oral-B Connected Health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/3d9f2ab0-7b0b-4d9e-bf14-af8f4ec7ed5b/Three_tracks.png Oral-B Connected Health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/f329a9f6-3500-4e7f-b34d-38a88f2531f3/message+process.png Oral-B Connected Health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/9131d652-698b-4f3b-8673-3c292d4e3ae2/image+160.png Oral-B Connected Health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/b3ba93c8-0cc3-40b0-afa4-33870361926f/Group+5726.png Oral-B Connected Health - Connected Oral Health Interactive Data Product MVP Design https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/b587b27c-fab9-42a8-96eb-cedf0539e333/email_rules.png Oral-B Connected Health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/f562641b-224f-43aa-8221-f81657f5c596/refills.png Oral-B Connected Health - 30% CTR 750x better than our best ever email CRM. https://www.peterleonardmiddleton.com/home daily 1.0 2025-07-09 https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1485897658227-0LR1T8TD75080425LTL8/Screen+Shot+2017-01-30+at+5.32.46+PM.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1554432056374-P8TGFZISYO0MHNSM751K/middleton_2018_jurassic+cage.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1486050465891-MWXLSKF6SPFCE2HWVR71/Pocket+Product+Shots-2.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/dbd4528f-48b7-4574-b548-a5367ee39225/Screen+Shot+2022-01-17+at+12.29.12+PM.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/0a9c04f4-7ae0-4bfa-b348-5fdf6bc4fbd0/IMG-4749.PNG Home - Make it stand out Gravity Sketch Practice https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/4bf3d088-11c4-4613-9643-b26ff07c5d37/IMG_3890.PNG Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1612406126997-LVQ1AFYJCVTAE5AHZMD8/untitled.712.jpg Home https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/24f047b2-a78e-46b0-885c-d0eb66161db1/IMG_0338.PNG Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/29db7718-7920-401e-a7ce-8aa7ed9fa189/frames_4.99.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/bdf5a6e3-fc4d-443b-a73e-7c9a185eaf7b/sketch_2.PNG Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/14019cfb-fba1-4e9c-8a83-40d3d6194edb/IMG-4810.PNG Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/3e4282c3-8cee-4243-ba0b-8a797563ca45/Renders.325.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/8d53532f-1886-4923-9acd-16fd923a708e/Screenshot+2023-07-31+at+9.56.45+PM.png Home - Make it stand out Connected Oral Health Service Case Study https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1554434170333-GJWDZ4G32VIBKRE9QNLL/Dino+base.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1554431634888-L9RM56JXXQLL9HJ2AWN4/middleton_2018_jurassic+geist.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/3325dc20-99ee-4aa5-b630-cff40e0950ec/IMG_3905.PNG Home https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/8ca7b6d5-f10a-4a27-87a0-23e0e685b107/sketch_1.PNG Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/330a660b-a366-4dd6-a856-f338ad91f559/Screen+Shot+2023-06-15+at+5.28.43+PM.jpg Home - Make it stand out Kelvin for Felix Gray https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1612405519343-Q0HZBZYU0QFPBYA1A7VQ/final+rear.jpg Home Dodge Studio https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1554435244420-K4CWSQQSEEZHDNB97HIK/dino+viewer.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/fc33b15f-b88e-4751-b40e-eee30315f98c/Hands.png Home - 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Ideation sketch of sauna https://www.peterleonardmiddleton.com/cmc_process daily 0.75 2023-10-05 https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1636561851764-EPW3I7MMWPOW5RXIH1SW/46496203_10156834782369287_4016201498760314880_n.jpg CMC_Process - Bill Nye Visited! 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/9a212f31-0fb1-4084-a328-0135bf08e55a/Screenshot+2023-09-25+at+1.02.59+PM.png Eyewear Product Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/280fa33b-75e6-4574-8223-3f3632a51ef5/Screenshot+2023-09-25+at+1.02.24+PM.png Eyewear Product Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1487279190350-5VNBQXNXXXJ4K2RWL9QR/Astral+Vinette_v1.jpg Eyewear Product Design https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1695650977101-JG6ADE6RABD7XKEPUU5T/Screenshot+2023-09-25+at+4.47.45+PM.png Eyewear Product Design https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1695650979436-DP3WSKFRZUDRUYKZVH1D/Screenshot+2023-09-25+at+5.05.19+PM.png Eyewear Product Design https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1695650979339-ZQ23Y5UXOO6DWQMKCDQ9/Screenshot+2023-09-25+at+5.03.32+PM.png Eyewear Product Design https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1487360586099-K92HTVZ776MPYI4P360J/Astral+Vinette_y2.jpg Eyewear Product Design https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1487279857908-07C6ZVZXGW32EZ7DEBPO/Astral+Vinette_y1.jpg Eyewear Product Design https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1695651438975-L4YWJLMLBGXM6Q0QUU74/Screenshot+2023-09-25+at+5.15.37+PM.png Eyewear Product Design https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1485896616044-J2T3FJ4KQEI7TT0GNT37/challenge3c.jpg Eyewear Product Design https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1695651439099-VRQ3JP1KRCYRBVRILQIA/Screenshot+2023-09-25+at+5.16.04+PM.png Eyewear Product Design https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1485896506358-3TS7WWOIH0RJ9JJOBV8C/Challenge+1b.jpg Eyewear Product Design https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1485894989943-25WBFJF8NQ113QVA8ZYF/Challenge+1d.jpg Eyewear Product Design https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1485896617606-31O6WPANCVHEF94N0GTT/challenge3d.jpg Eyewear Product Design https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/6c70dce6-9e49-4d30-a74a-7a1ee6981d83/Screenshot+2023-09-26+at+12.50.38+PM.png Eyewear Product Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/e90a974e-d495-4657-bfd2-1f7c58d5e71b/Screenshot+2023-09-25+at+12.58.09+PM.png Eyewear Product Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1695718850523-UASI7G24XW9QBJ0488A7/Screenshot+2023-09-26+at+11.47.18+AM.png Eyewear Product Design https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1695718852337-5WIYMB54PM9N8UZV8RWQ/Screenshot+2023-09-26+at+11.47.36+AM.png Eyewear Product Design https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1695718852730-3M7T4XXVK82WN97FZFIW/Screenshot+2023-09-26+at+11.49.41+AM.png Eyewear Product Design https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1695718856587-6E150ZX0WSIKQS9V6KQQ/Screenshot+2023-09-26+at+11.54.03+AM.png Eyewear Product Design https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/89781142-6747-4d84-b263-1c04d7360ca1/Screen+Shot+2021-06-15+at+11.39.17+AM.jpg Eyewear Product Design https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1695718856686-FMYN3594PT6HCI89XUVS/Screenshot+2023-09-26+at+11.54.18+AM.png Eyewear Product Design https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1695718858002-SI1H3T7E5HA585OJM6JJ/Screenshot+2023-09-26+at+11.56.23+AM.png Eyewear Product Design https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1695718859201-QTC4JCDEUN7G2DA1RAFW/unnamed-1.jpg Eyewear Product Design https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/d1b44531-f32d-449d-837e-571daf07a05c/Screenshot+2023-09-25+at+4.47.45+PM.png Eyewear Product Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/132d9b0a-79c7-4e66-9af8-70510d8b3430/Screenshot+2023-09-26+at+12.25.05+PM.png Eyewear Product Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/e6417535-0029-4ef6-af24-887a4909c3f8/Screenshot+2023-09-25+at+5.00.12+PM.png Eyewear Product Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/f3d83815-ed87-4d59-a39d-4f568e4b57f9/Screenshot+2023-09-25+at+4.47.35+PM.png Eyewear Product Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/018e338e-e204-4e99-b62f-d080b8eb83d1/hero-image.fill.size_1248x702.v1619529475.jpg Eyewear Product Design - Eyewear Design Research & Product Development https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/e404f415-76c0-41af-8053-91ebc4920c7e/Screenshot+2023-09-25+at+1.00.44+PM.png Eyewear Product Design - Make it stand out After ideating on emergent themes that might inform the type of frame we would want to pursue, we compared the existing product line with what we had and developed our hypothesis for the frames that would best expand our product reach. Then I created testable assets for a user test. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/485ca9bd-8676-4255-ad42-673040f702ab/Screenshot+2023-09-25+at+11.53.37+PM.png Eyewear Product Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.peterleonardmiddleton.com/oath-landing-page-iteration daily 0.75 2023-10-05 https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/95b41d0a-48eb-4130-9376-35e0c5866969/start.png Oath Landing Page Iteration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/07c3a6f3-6c0b-48a5-93f5-db023ce35fad/Frame+47.png Oath Landing Page Iteration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/e3a9226c-9289-4c15-8f29-c5b1552027a0/Frame+46.png Oath Landing Page Iteration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/d77b3b15-8a09-4077-b083-c1dc7006d638/final.png Oath Landing Page Iteration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/0d8c4f9e-d795-49c7-8c4d-52ef99a224ab/Frame+48.png Oath Landing Page Iteration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/8db565c0-671f-4bae-90e5-805ccde8d4d2/Frame+42.png Oath Landing Page Iteration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/ebaf1a39-96a4-4913-8682-bfbc9007d8e3/heat.png Oath Landing Page Iteration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.peterleonardmiddleton.com/whitening daily 0.75 2023-10-05 https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1612405534512-2KADOMPPJY9JHW4AVNF4/IMG_0336+2.PNG Crest - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1636561851764-EPW3I7MMWPOW5RXIH1SW/46496203_10156834782369287_4016201498760314880_n.jpg Crest - 30% CTR 750x better than our best ever email CRM. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/660bb716-aae9-4aa4-aefd-7b6ef7cfdeb1/middleton_2018_gallery+layout.jpg Crest - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/55fe54c1-5870-41c7-afdc-0a8a9c25e88b/Screenshot+2023-09-23+at+11.14.41+PM.png Crest - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/e453855f-d696-4a13-8fa6-b8126754bf3d/Screenshot+2023-09-23+at+11.07.45+PM.png Crest - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1554431634888-L9RM56JXXQLL9HJ2AWN4/middleton_2018_jurassic+geist.jpg Crest - Make it stand out Early concept showing the key elements of the Oral-B Connect System. The wifi connected brush, the charger with timer lights, and the app with the data product. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1554431824347-JQUCVSLF4ZBIB1QB9CUH/middleton_2018_style.jpg Crest - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1554431630199-GDG2134YIR6LYOE7FI7F/middleton_2018.jpg Crest - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1554431795598-K6W5JO48NJJB8TFU9END/middleton_2018_gallery.jpg Crest - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1554435239388-7JP1DAD64R6J2R1IM734/dino+viewer+2.jpg Crest - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/809c219c-e784-464c-8e5d-664586387b3a/Phone+Test%403-874x706.jpg Crest - Loam Ranger Disruptive Data Service Model Product https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/1554434170333-GJWDZ4G32VIBKRE9QNLL/Dino+base.png Crest - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51d0f5a3e4b047493492571f/d62aa915-7760-4a23-ab45-c66dfa8c6cfb/Group+5735.png Crest - Make it stand out Whatever it is, the way you tell your story online can make all the difference.